Should You Raise Prices?
beginnerFramework to evaluate pricing changes and avoid customer backlash.
When to use this:
- •Haven't raised prices in 2+ years
- •Margins are squeezed
- •Added significant value
~10 min•8 questions
Framework Details
Category
Product DecisionsDifficulty
beginnerEstimated Time
~10 minutes
When to Use This
- •Haven't raised prices in 2+ years
- •Margins are squeezed
- •Added significant value
- •Competitors have raised prices
- •Moving upmarket
Warning Signs
- •Raising prices to hit revenue targets without value increase
- •Competitors are lowering prices
- •Recent product quality or support issues
- •High existing churn rate
- •Sales team can't articulate value proposition
Real Example
This framework is based on patterns from:
The $6M Pricing Strategy Mistake
Tripled SaaS pricing based on consultant analysis. Lost 80% of new sales and 45% of existing customers.
Read the full story →