Should You Pivot or Persist?

advanced

Determine whether to change direction or double down on current strategy.

When to use this:

  • Growth has flatlined for 3+ months
  • Early customer feedback is lukewarm
  • Burn rate is high relative to progress
~18 min8 questions

Framework Details

Category

Strategy

Difficulty

advanced

Estimated Time

~18 minutes

When to Use This

  • Growth has flatlined for 3+ months
  • Early customer feedback is lukewarm
  • Burn rate is high relative to progress
  • Team is losing confidence
  • Competitors are winning

Warning Signs

  • You've already pivoted 3+ times
  • You're pivoting out of boredom, not data
  • The pivot is just "do what competitor X does"
  • You haven't talked to customers in 2+ months
  • Team has whiplash from constant direction changes